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The CVD Modern Service Framework will only deliver its promise if we do things differently.
The MSF sets 6 immediate priorities for secondary prevention with ambitious targets for increased uptake of medicines recommended by NICE but under used. The CVDACTION Impact Modelling cited in the MSF shows that increasing uptake of these treatments to modest levels of improvement ("Step Change") will deliver a huge impact on outcomes, demand, cost and wider economic productivity in 3 years. The MSF is explicit about what needs to be done. But we've known for years that thes
Jul 15


The new CVD framework sets the prevention ambition. CVDACTION delivers it.
The NHS Cardiovascular Disease Modern Service Framework (MSF), published this week, sets out a strategic vision to prevent thousands of heart attacks, strokes and other serious cardiovascular-kidney-metabolic (CVKM) conditions and to fundamentally change outcomes for patients who have for too long been missed by the system. Cardiovascular disease is responsible for 33,000 early deaths every year, is a major driver of health inequalities and costs the health system an estima
Jul 8


Powering the Prevention Shift - Compelling New Data Shows Rapid ROI for Every ICB
The NHS Oversight Framework published last week reveals ambitious secondary prevention targets - setting the number of additional patients in every ICB whose blood pressure and cholesterol treatment must be optimised. Historically, under treatment in secondary prevention is widespread and longstanding, and despite years of improvement activity and incentives, overall gains remain marginal. CVDACTION has been built to challenge this history and enable step change improvement.
Jul 1


How CVDACTION can transform CVD prevention for your populations
Please listen to our recent webinar on CVDACTION explaining how it can transform CVD prevention for your populations:
Feb 19


CVDACTION Impact Model Webinar
Please listen to our webinar talking through the CVDACTION Impact model here:
Feb 18


Powering The Prevention Shift
New analysis shows the NHS could prevent 100,000 heart attacks, strokes and other serious conditions over five years and deliver £5 billion in benefits Highlights Almost 100,000 serious cardiovascular events (including heart attacks, strokes, heart failure and end-stage kidney disease) could be avoided in England over 5 years (99,158 modelled) by ensuring more people receive established, affordable NICE-recommended medicines. The analysis is underpinned by CVDACTION—a smart
Sep 18, 2025


CVDACTION: Delivering the prevention shift at the heart of the NHS 10 Year Plan
The NHS 10 Year Plan outlines an ambitious vision for healthcare in England, which aims to move care into neighbourhoods, prevent illness...
Jul 7, 2025


May 14, 2025


Blog: CVDACTION Demonstrator Evaluation
Enabling the CVD prevention shift in real world primary care The CVDACTION Demonstrator Evaluation March 2025 Dr Matt Kearney OBE, GP and...
Apr 8, 2025


Daily Telegraph Future of Health Care spotlights CVDACTION
CVDACTION features in a Daily Telegraph article - 'An NHS fit for the future must focus on adopting innovation that works, everywhere' -...
Dec 23, 2024


10 Year Plan Submission
Prevention of cardiovascular disease and other conditions will be critical to delivering improvement in life expectancy, sustainability...
Dec 23, 2024


CVDAction forms key recommendation in IPPR paper
I t's great to see CVDAction forming a key recommendation in a paper from IPPR , which spotlights that stalling progress on...
Feb 19, 2024


Is QOF bad for your heart?
The following article was written by By Into-Action.Health founders, Dr Matt Kearney & Laura Boyd, for NHS Confed, arguing that current...
Feb 12, 2024
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